Florist Confidential - Welcome to the Secret World of Floristry: Insider Techniques for Stunning Arrangements Anyone Can Create Paperback – June 10, 2025

🌸 Florist Confidential: Inside Techniques for Stunning Arrangements Anyone can CreateWelcome to the Secret World of Floristry: Stories & Survival in the Bloom BizFlorist Confidential is a heartwarming and straightforward guide to the real world of floristry, covering everything from flower care to midnight meltdowns, business hacks, and bouquets that have changed lives.Have you ever wondered what it's truly like to work behind the counter of a bustling flower shop?In Florist Confidential, Kay Johnson, a former florist turned author, shares insights from decades of practical experience, ranging from early morning flower runs and wedding day miracles, to the power of community and the joy (and chaos) of creative work. Part memoir, part practical guide, this book blends real-life florist tales with pro tips you won’t find in textbooks.Whether you're a budding florist, a curious creative, or a seasoned flower lover, you’ll find🌿 Pro florist hacks for sourcing, conditioning, and storing blooms💐 How to handle client drama, last-minute changes, and floral foam disasters💼 Real-world advice on running a floral business (yes, paperwork included!)✂️ Step-by-step design principles—from bouquets to hanging installations💗 True stories from inside the shop: triumphs, tears, and unexpected magicPacked with honesty, humour, and helpful tips, Florist Confidential is a love letter to flowers and the florists who bring them to life.Florist Confidential is an ideal resource for floristry students, shop owners, event designers, creatives pursuing their dreams, and anyone who has ever wondered how they manage to make those flowers last so long.🌿 Written by a florist who’s been there, wired that, and still has rose thorns in her soul. Read more